Do you feel insecure after reading success stories everywhere?
In most cases, stories are created to grab your attention.
Admit it or not – that’s what you love reading too.
Don’t believe everything you see.
“Partial truth is a lie”
Solopreneurs –
✨ Marketing Line: I made 10 lakhs freelancing
👀 Reality: I just made it once and now I am selling you courses to earn more
✨ Marketing Line: Best Selling Author
👀 Reality: I sold 1000 copies in a very narrowed down category making me best selling author in that category
✨ Marketing Line: Featured by XYZ publication
👀 Reality: I paid them to publish an article about me
✨ Marketing Line: I got 100k Instagram followers and I am a social media expert
👀 Reality: My 2 Reels got viral
Businesses –
✨ Marketing Line: Used by Fortune 500 companies
👀 Reality: A team member signed for trial to test my product
✨ Marketing Line: We have doubled our growth rate whereas our competitor has shown 10% growth
👀 Reality: We had 5 customers and we have 10 now. Our competitor had 1000 and they got 1100 now
✨ Marketing Line: Get discounts up to 90% in this sale
👀 Reality: Up to 90% means that is the maximum discount on the most expensive product
✨ Marketing Line: Flat 90% right now so you can buy it for Rs 100
👀 Reality: Original price was always Rs 100 but I raised it to 1000 for running this sale
ACTION ITEMS
Checking comments of such ads and YouTube review videos is the easiest way to know the reality
Check on uncontrolled forums like Reddit and see what real people are talking about.
If you want to seriously listen to someone, listen to those who have been in the same thing for more than 10 years.
WHAT I DID THIS WEEK
This week, I felt I had way too much free time.
I wrapped up my to-do list by Sunday as I had plans to travel. So I kinda overworked on Saturday-Sunday.
Published 2 videos and a social post. Created a chapter in my ongoing playlist targeted for marketers.
Then?
I had nothing to do on Monday and Tuesday. So I happily spent my evenings reading books and completed Diary of a Wimpy Kid: The Long Haul.
Watched Raees too. Yeah – “koi bhi dhandha chhota ya bada nahi hota” 😛
Currently, I am at my hometown for a cousin’s wedding as well as my shopping. Yeah, the daunting days started.